We use heat maps in many fields (weather, sports, geography, stock market, etc.), one of which is website visitor tracking.Ī website heatmap is a great analytics tool for website owners and marketers. The key thing to remember about heat maps is that, unlike other data visualization techniques, they are simple and do not need any additional information. It comes in handy, particularly when dealing with huge amounts of data. Heat mapping allows us to make sense of numerical data at a glance. Colors on heat maps provide immediate and obvious information. Heat mapping?! What is that?Ī heatmap is a kind of analytics tool that is used to make complicated data easier to comprehend. Here, in this article, we are going to reveal some of Google Analytics heat mapping tips and recommend a better alternative for it in the end. If you have no clue what heat mapping is, I strongly suggest that you click here first, read the guide, and then come back. “Google Analytics is the top SEO tool used by marketers,” says HubSpot.
Google analytics click map free#
If you would like help integrating custom URLs into your map listing / Google Business account or require assistance with any form of Analytics tracking or training, feel free to contact the Analytics qualified professionals at Varn.Marketers also use Google Analytics heat mapping as their favorite tool to visualize their website’s data on Google Analytics. You can also use this method to track other online campaigns / traffic sources – and even set up custom reports in order to collect additional information or drill down into visitor behaviours / online conversions by source. You can now accurately track visits from Google Maps, and successfully split out visits from your maps listing from standard organic visits. Please note that Analytics won’t pull through historical data for this channel, it will only start tracking these visits from the point of implementation. If you click on ACQUISITION > All Traffic > Channels within GA, you’ll see that Google Maps will be included within the Default Channel Grouping column (as long as you are actually getting visits from this channel). Simply click on the Done button, and that’s it!įrom now on, all visits that come through from Google Maps can be seen within Google Analytics. You’ll see that we added a title of ‘Google Maps’, and set a rule so that it tracks any visits where the Source/Medium contains ‘googlemaps’.
If you click on ‘ NEW CHANNEL GROUPING’ and then ‘ Define a new channel’, you’ll see a screen similar to the below: To do this, log into Google Analytics and click on ADMIN > Channel Settings > Channel Grouping. The next thing you need to do is set up a new U within GA, so that visits via your map listing are recorded separately from Organic visits. Set up a new Channel Grouping within Google Analytics Always make sure the link people visit when clicking on your map listing takes them to the campaign URL you set up within the previous step.ģ. But when you click on the link, it takes you to /?utm_source=googlemaps.
For Varn’s map listing, for example, the website address shows as “.uk” as this is simple, short and clean. You can set your website address within Google Maps so that it shows one URL whilst actually using another. Add your custom campaign URL to your Google Maps listing This will produce the following campaign URL: Ģ. For example, you might enter something similar to the following in order to indicate that this URL is associated with your Google Maps listing:
This allows you to add a custom UTM string to the URL, which can then be tracked within Analytics. Using, you can create a campaign URL for your website, which will be used within your map listing. Create a custom campaign URL for your website In order to definitively identify where your organic visits came from so that you can better measure your online traffic / conversions by source, you need to do the following (and it’s actually very simple!):ġ.
Google analytics click map how to#
How to Track Visits from Google Maps in Google Analytics
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